First Impressions: Choices Dairy Free white chocolate


As most of you probably know, I’m a pescetarian so I do eat normal chocolate (the only dairy product I don’t consume is milk – I drink soya milk or coconut milk) but I saw these vegan dairy free chocolate bars on offer and thought I’d try them out. I say “on offer” because each bar is usually £1.10 which is CRAZY! No way would I pay that! However, the ones I got (4 of them) are broken and so they were on sale for 30p each. I’ve never tried any sort of dairy free chocolate before so I’m pretty excited!

The chocolate has quite an odd flavour – not unpleasant, just different to anything I’ve eaten before. The texture is very smooth but not as creamy as regular chocolate. I’m torn on this one. On the one hand, it doesn’t taste bad and I’m sure if I were vegan and this was the only chocolate I ate I’d soon get used to it. On the other hand, I don’t find it as nice as regular chocolate – not even close, really. I’ll eat them because I’ve bought them, and yes I will enjoy them, but would I buy them again? Maybe not. Would I buy them at full price? Definitely not!

In short, I much prefer regular chocolate. However this isn’t bad, and if I found another brand of vegan chocolate somewhere I’d definitely be convinced to try that too. And maybe it’s just the white chocolate, which sometimes isn’t as good as milk chocolate anyway? There was milk chocolate in the shop, maybe I’ll try a bar of that next time and see if I like it better. 

Have any of you guys tried vegan chocolate? Is it just this brand that isn’t as good? Am I missing a gem of vegan chocolate somewhere? If you have any recommendations for me then please leave me a comment!

*Disclaimer: I bought the chocolate with my own money, from the “Free From…” section of Sainsburys. These opinions are purely my own, and I mean no disrespect or offence to anyone.